UPD Dental Associates

I led integrated marketing and communications for a multi-location healthcare organization serving more than 120,000 patients annually. My responsibilities evolved over the years to meet changing business needs. Partnering closely with the owner, I translated business goals into cohesive growth strategies across digital, internal, and community-facing channels.

My role spanned strategy through execution, including overseeing marketing campaigns, website and CMS optimization, content development, community engagement, business development networking and outreach, and internal marketing initiatives. A significant focus of my role was building relationships with community partners, strengthening the organization's local presence, supporting business growth, and driving employee engagement through internal communications for more than 200 employees.

I also oversaw the organization's social media strategy and brand presence. While I was accountable for the overall direction of our social channels, day-to-day content creation and posting were handled by interns and staff at the direction of leadership, allowing me to focus on higher-priority strategic initiatives while ensuring alignment with the organization's brand and marketing goals. Throughout my work, I collaborated closely with clinical and operational leaders to align marketing efforts with organizational priorities.